Hirya no hino mu maduka y’i Burayi, mu maduka acuruza ibiribwa, mu bigo bikora ubucuruzi bwo kuri interineti no mu maduka ya farumasi,imifuka y'impapuro z'ubudodoBucece yabaye igisubizo kirambye cyo gupakira mu buryo burambye cyo muri iki gihe cy’imyaka icumi. Bitewe n’amategeko akaze y’Umuryango w’Ubumwe bw’u Burayi, agaciro k’abaguzi gahinduka, n’ubukungu bukomeye mu bucuruzi, kraft ntabwo ikiri isakoshi y’umukara idasanzwe - ni ibikoresho biri ku murongo wa mbere mu guhindura ipaki mu Burayi.
Isoko Rigiye Gukura
Isoko ry'amasakoshi y'impapuro ku isi ryahawe agaciro kaMiliyari 4.81 z'amadolari y'Amerika mu 2025kandi biteganijwe ko bizagera kuriMiliyari 7.58 z'amadolari y'Amerika mu 2035, itera imbere ku kigero cya CAGR cya4.65%Uburayi bugize uruhare runini muri iri zamuka ry’ubukungu, aho Ubudage, Ubufaransa, Ubutaliyani, Ubuholandi, Esipanye n’ibihugu byo mu majyaruguru y’uburengerazuba ari byo biyobora amasoko menshi.
Nk’uko umuyobozi ushinzwe amasoko muri supermarket yo mu Buholandi yabisobanuye: “Impinduka zo kuva kuri pulasitiki ukajya ku mpapuro zari zishingiye ku mategeko. Ariko ubu ni umuco. Abakiriya bacu biteze impapuro. Barazizera. Barazisubiramo. Kraft yabaye igice cy’inkuru y’ikirango cyacu.”
Kuki Kraft?
Impapuro za Kraft zikorwa binyuze mu buryo bwo gukurura amata, zigatanga ubushobozi bwo kudashwanyagurika ku buryo budasanzwe, imbaraga nyinshi zo gukurura no kubora karemano - zikwiriye cyane mu bucuruzi, serivisi z'ibiribwa n'izo mu nganda.
Igikoresho cy'umukara (cya kamere)— Nta ruhushya, rugumana ibara ry’ibiti karemano. Nta miti ihumanya, nta ngaruka mbi ku gutunganya. Igaragara cyane mu mifuka y’ibiribwa, mu mifuka y’imigati, mu mifuka yo gutwaramo ibiryo n’iyo gutwaramo ibiribwa. Irashobora kongera gukoreshwa kandi ikoreshwa mu ifumbire.
Icyuma cy'umweru— Iranduye cyangwa irasizwe kugira ngo igire ubuso busukuye kandi bwakira icapiro. Ikura vuba mu maduka ahenze, amavuta yo kwisiga, imibereho myiza n'imideli. Ishyigikira icapiro ryiza kandi iteganijwe kuba igice cy'amasashe y'ubudodo kizakura vuba mu 2035.
Urwego rw'amategeko agenga i Burayi
Amabwiriza y'Ubumwe bw'Uburayi yerekeye iplasitiki zikoreshwa rimwe (SUPD)— Yashyizwe mu bikorwa kuva mu 2021, ibuza amasashe ya pulasitiki ari munsi ya mikoroni 15 mu bihugu 27 bigize umuryango. Amasashe ya Kraft yabaye ayandi mashashi yasimbuwe cyane.
Amategeko agenga ipaki n'imyanda yo mu bwoko bwa EU (PPWR)— Mu cyiciro cyayo cya nyuma cy’amategeko, hashyizweho amabwiriza yo kongera gukoresha ibikoresho bitarenze umwaka wa 2030, ibipimo ntarengwa by’ibikubiye mu bikoresho bishobora kongera gukoreshwa, ibisabwa mu kugabanya ibipaki, n’inshingano za Extended Producer Responsibility (EPR) byongera inshingano z’amafaranga mu gucunga ibipaki mu gihe cy’imperuka.
Ingamba z'Igihugu— Ubufaransa bwahagaritse burundu amasashe ya pulasitiki akoreshwa rimwe kuva mu 2021. Ihagarikwa ry’amasashe ya pulasitiki yoroheje mu Budage kuva mu 2022 ryatumye igurishwa ry’amasashe ya pulasitiki ryiyongeraho 35–50%. Ubwongereza bwongereye ikiguzi cyayo cya 10p ku bacuruzi bato. Ubutaliyani na Esipanye biri gushyira mu bikorwa ihagarikwa ry’amasashe ya pulasitiki, aho impapuro za pulasitiki ari zo zungukiramo cyane.
Aho imifuka y'impapuro za Kraft iri gutsinda
Iduka ry'Ibiribwa n'Amafunguro— Igice kinini cyane ukurikije ingano. Ibisabwa by'ingenzi birimo uruhu rudasiga amavuta kugira ngo ibiryo bihure neza, icyuma gikozwe mu buryo butose gikoreshwa mu bidukikije bitose, n'amasashe ya SOS (Self-Opening Satchel) afite urufatiro rurerure. Ubushobozi buri hagati ya garama 250 na 10kg, hakurikijwe amabwiriza y'Umuryango w'Ubumwe bw'ibihugu by'Uburayi agenga ibiryo.
Serivisi z'ibiribwa na QSR— Iriyongera vuba bitewe n’umuco wo gutanga ibicuruzwa n’amasezerano arambye y’ikirango. Abaguzi bakeneye kugura ibintu byinshi kandi byihuse, gucapa flexo mu buryo bwihariye kugira ngo bihindurwemo ikirango, hamwe n’uburyo bwo gufumbira bwemewe na EN 13432. Ubwoko bw’imifatabuguzi burimo impapuro zigoramye, kaseti irambuye n’imirongo y’intoki yaciwe.
Imyambarire n'Ubucuruzi (Ubucuruzi bw'Indashyikirwa)— Imitako y’umweru n’iy’umwihariko irimo gukururwa n’ibirango by’imideli n’imibereho biri ku isoko ryo hagati. Imitako ya Pantone ihuye n’imiterere y’imitako igaragara, ivangavanze ry’amafoto, n’ibikubiye mu bikoresho byongerewe gukoreshwa bigaragazwa nk’ikintu cyo kwamamaza.
Ubucuruzi bwo kuri interineti no kubishyira mu bikorwa— Imifuka yo mu bwoko bwa Kraft irimo gusimbura imiyoboro ya polybag nk'imiyoboro yo hanze yoroheje kandi ishobora kongera gukoreshwa. Imirongo yometseho ifunga ubwayo kugira ngo ikoreshwe mu buryo bwikora, inyubako zidafite PE zo kwirinda amazi, n'imiyoboro ya kraft isimbura imigozi y'amabara. Ihuzwa n'imirongo y'amabara yikora ku bigo by'ubucuruzi by'i Burayi.
Ingendo zo Kureba muri 2026
Ububasha bwo kongera gukoreshwa mu byuma bya Kraft— Abaguzi bo mu Budage na Scandinavie ubu bakunze gushyiraho fibre kraft ikoreshwa mu kongera gukoreshwa ingana na 80–100%. Uko amabwiriza ya PPWR agenda yegereza, ibi bizaba itegeko ry’ibanze.
Ishusho y'igishushanyo mbonera cya Kraft Natural— Ibara ry'umukara ridafite irangi rifatwa nk'amahitamo y'ubwiza ashingiye ku bicuruzwa bigaragaza ukuri. Ibara rito ku ibara ry'umukara risanzwe ryabaye nk'iry'ikirango gishingiye ku mucyo mu Burayi bw'Amajyaruguru.
Udupira tw'amazi dushingiye ku nzitizi— Gusimbuza imiyoboro isanzwe ya PE — igorana mu kongera gukoresha ibikoresho — ukoresheje irangi rishingiye ku mazi cyangwa selisilulose ni kimwe mu bice by’ubushakashatsi n’iterambere bikunze gukora cyane mu 2026.
Icapiro rya digitale rikorwa mu gihe gito— Ubu byorohereza ubucuruzi bw’amafoto hagati ya 250 na 1.000, bifasha mu gukusanya amafoto meza, bikingura isoko ry’ibigo bito n’ibiciriritse.
Imiyoboro y'Ibintu Igaragara— Amatsinda ashinzwe gutanga amasoko asaba ko abatanga serivisi bagaragaza ubwisanzure burambuye: inkomoko ya fibre, ikoreshwa ry’amazi, ubukana bwa karubone kuri toni, na raporo z’igenzura ry’ibikoresho. Igerageza ryo gukurikirana ibintu rishingiye kuri blockchain ririmo gukorwa muri Scandinavie no mu Budage.
Umwanzuro
Amasashe y'impapuro zo mu bwoko bwa Kraft ntabwo akiri amahitamo yo kwita ku bidukikije gusa - ni amahitamo meza mu bucuruzi ku baguzi b'i Burayi bakurikiza amategeko akaze, abaguzi basaba byinshi, ndetse n'uruhererekane rw'ibicuruzwa rurimo guhinduka. Inkuru y'amasashe y'impapuro zo mu bwoko bwa Kraft mu Burayi ni intangiriro gusa.
Amatagisi:Imifuka y'impapuro za Kraft · Gupakira mu buryo burambye Uburayi · Isoko ry'imifuka y'impapuro 2026 · Amabwiriza agenga gupakira mu muryango w'ubumwe bw'ibihugu by'i Burayi · Kraft yemewe na FSC
Igihe cyo kohereza: 10 Mata 2026